As e-commerce sales break new records every year, we are producing mountains of packaging waste. In response to this problem, Taiwan’s BenQ have simplified and reduced their electronic product packaging, creating an outer box that both cushions and protects. It has passed drop and crash tests without additional padding. The concealed package handle has a flat surface, economizing storage and transport space. Unpacking is greatly simplified, requiring only one step to remove the product. The non-composite molded pulp materials are easy to recycle, and contain waterproof components that protect the box against moisture deformation.
iF Gold Award 2019評語
An excellent example of sustainable and trendy packaging without being a slave to the trend! What’s remarkable is that there is no glue used in the construction and no additional protective padding, yet it successfully passed a drop and crash test. Aesthetically well done, with a modern and sleek approach to the finish.
GOOD DESIGN AWARD 2019 評語
This is a solution for environmental pollution brought about by over-packaging. To differ from the over-packaging materials for protection of the contents, the streamlined pulp module that has passed the impact, weight and safety tests is used to replace the traditional packages. Waterproof ingredients are added to the module to solve the problem of deformation when becoming damp. The single material ensures reduction of the volume and its high biodegradability. This eco-friendly improvement is a highlight in the professional and aesthetical aspects of the brand.